:root {
  --red: #b3202f;
  --red-dark: #8c1824;
  --ink: #1c2330;
  --muted: #5b6575;
  --line: #e4e7ec;
  --bg: #ffffff;
  --soft: #f6f7f9;
  --radius: 14px;
  --max: 1120px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font: 17px/1.6 system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  color: var(--ink);
  background: var(--bg);
}
img { max-width: 100%; height: auto; }
a { color: var(--red); }
h1, h2, h3 { line-height: 1.2; margin: 0 0 .5em; letter-spacing: -.01em; }
h1 { font-size: clamp(2.1rem, 5vw, 3.4rem); }
h2 { font-size: clamp(1.6rem, 3.5vw, 2.2rem); }
h3 { font-size: 1.15rem; }
p { margin: 0 0 1em; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 20px; }
.skip { position: absolute; left: -999px; }
.skip:focus { left: 10px; top: 10px; background: #fff; padding: 8px 12px; z-index: 100; }

/* header */
header.site {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,.94); backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--line);
}
header.site .wrap { display: flex; align-items: center; justify-content: space-between; height: 68px; gap: 16px; }
.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; color: var(--ink); font-weight: 800; font-size: 1.25rem; }
.brand b { color: var(--red); }
nav.main { display: flex; align-items: center; gap: 24px; }
nav.main a { text-decoration: none; color: var(--ink); font-weight: 500; }
nav.main a:hover, nav.main a[aria-current] { color: var(--red); }
.menu-btn { display: none; background: none; border: 1px solid var(--line); border-radius: 8px; padding: 8px 12px; font: inherit; cursor: pointer; }

/* buttons */
.btn {
  display: inline-block; padding: 13px 24px; border-radius: 999px;
  background: var(--red); color: #fff !important; text-decoration: none;
  font-weight: 700; border: 2px solid var(--red); cursor: pointer; font-size: 1rem;
  transition: background .15s, transform .15s;
}
.btn:hover { background: var(--red-dark); border-color: var(--red-dark); transform: translateY(-1px); }
.btn.ghost { background: transparent; color: var(--red) !important; }
.btn.ghost:hover { background: var(--red); color: #fff !important; }
.btn.small { padding: 9px 18px; }
a:focus-visible, button:focus-visible, input:focus-visible, summary:focus-visible { outline: 3px solid #f2a5ad; outline-offset: 2px; }

/* hero */
.hero { background: linear-gradient(180deg, #fdf3f4 0%, #fff 100%); padding: 72px 0 56px; }
.hero .wrap { display: grid; grid-template-columns: 1.1fr .9fr; gap: 40px; align-items: center; }
.eyebrow { color: var(--red); font-weight: 700; text-transform: uppercase; letter-spacing: .08em; font-size: .85rem; }
.lead { font-size: 1.2rem; color: var(--muted); max-width: 34em; }
.cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 24px; }
.hero-img { text-align: center; }
.hero-img img { max-width: 440px; filter: drop-shadow(0 24px 30px rgba(28,35,48,.2)); }
.badges { display: flex; gap: 20px; flex-wrap: wrap; margin-top: 28px; color: var(--muted); font-size: .95rem; }
.badges span::before { content: "✓ "; color: var(--red); font-weight: 800; }

section { padding: 72px 0; }
section.alt { background: var(--soft); }
.center { text-align: center; }
.center .lead { margin-left: auto; margin-right: auto; }

/* grids / cards */
.grid { display: grid; gap: 24px; margin-top: 36px; }
.grid.three { grid-template-columns: repeat(3, 1fr); }
.grid.two { grid-template-columns: repeat(2, 1fr); }
.card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; }
.card .icon { width: 48px; height: 48px; border-radius: 12px; background: #fbe9eb; color: var(--red); display: grid; place-items: center; margin-bottom: 14px; }
.card .icon svg { width: 26px; height: 26px; }
.step-num { font-weight: 800; color: var(--red); font-size: .9rem; letter-spacing: .08em; }

/* stats strip */
.strip { background: var(--ink); color: #fff; padding: 40px 0; }
.strip .wrap { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; text-align: center; }
.strip strong { display: block; font-size: 2.2rem; color: #ff8d98; }

/* quotes */
blockquote.quote { margin: 0; }
blockquote.quote p { font-size: 1.1rem; }
.stars { color: #e8a317; letter-spacing: 3px; margin-bottom: 8px; }

/* faq */
details { border: 1px solid var(--line); border-radius: var(--radius); padding: 18px 22px; margin-bottom: 12px; background: #fff; }
summary { cursor: pointer; font-weight: 700; list-style: none; display: flex; justify-content: space-between; gap: 12px; }
summary::-webkit-details-marker { display: none; }
summary::after { content: "+"; color: var(--red); font-size: 1.4rem; line-height: 1; }
details[open] summary::after { content: "–"; }
details[open] summary { margin-bottom: 10px; }

/* product */
.price { font-size: 2.6rem; font-weight: 800; }
.price small { font-size: 1rem; font-weight: 500; color: var(--muted); }
ul.checks { list-style: none; padding: 0; margin: 0 0 1.2em; }
ul.checks li { padding-left: 28px; position: relative; margin-bottom: 10px; }
ul.checks li::before { content: "✓"; position: absolute; left: 0; color: var(--red); font-weight: 800; }

/* form */
form.card label { display: block; font-weight: 600; margin-bottom: 16px; }
form.card input { display: block; width: 100%; margin-top: 6px; padding: 12px 14px; border: 1px solid #c8ced8; border-radius: 10px; font: inherit; }
.form-note { font-size: .88rem; color: var(--muted); }
.form-msg { margin-top: 14px; font-weight: 600; }

/* page head, prose */
.pagehead { background: var(--soft); padding: 56px 0 40px; }
.prose { max-width: 760px; }
.prose h2 { margin-top: 1.6em; font-size: 1.4rem; }

.cta-band { background: var(--red); color: #fff; text-align: center; }
.cta-band .btn { background: #fff; color: var(--red) !important; border-color: #fff; }
.cta-band .btn.ghost { background: transparent; color: #fff !important; }
.cta-band .btn.ghost:hover { background: #fff; color: var(--red) !important; }

footer.site { background: #12161f; color: #b8c0cc; padding: 48px 0 28px; font-size: .95rem; }
footer.site a { color: #e5e9f0; }
footer.site .cols { display: flex; justify-content: space-between; gap: 32px; flex-wrap: wrap; }
footer.site .brand { color: #fff; }
footer.site ul { list-style: none; padding: 0; margin: 0; }
footer.site li { margin-bottom: 6px; }
footer.site .legal { border-top: 1px solid #2a3140; margin-top: 28px; padding-top: 18px; font-size: .85rem; }

@media (max-width: 820px) {
  .hero .wrap, .grid.three, .grid.two, .strip .wrap { grid-template-columns: 1fr; }
  .hero { padding-top: 40px; }
  .menu-btn { display: block; }
  nav.main { display: none; position: absolute; top: 68px; left: 0; right: 0; background: #fff; flex-direction: column; align-items: stretch; padding: 16px 20px 24px; border-bottom: 1px solid var(--line); gap: 14px; }
  nav.main.open { display: flex; }
  section { padding: 52px 0; }
}
@media (prefers-reduced-motion: reduce) { * { transition: none !important; scroll-behavior: auto !important; } }

/* logo */
.brand img { height: 52px; width: auto; display: block; }
footer.site .brand img { height: 64px; }

/* photo quote cards */
.qcard { padding: 0; overflow: hidden; display: flex; flex-direction: column; }
.qcard .qimg { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; display: block; }
.qcard .qbody { padding: 22px 26px 26px; }
.qcard.wide { grid-column: 1 / -1; text-align: center; }
.icon.big { width: 72px; height: 72px; background: none; }
.icon.big img { width: 72px; height: 72px; }
.swatches { display: flex; gap: 10px; justify-content: center; margin-top: 8px; }
.sw { width: 28px; height: 28px; border-radius: 50%; border: 2px solid #fff; box-shadow: 0 0 0 1px var(--line); cursor: pointer; }
.sw[aria-pressed="true"] { box-shadow: 0 0 0 2px var(--red); }

/* hero slideshow */
.hero-show { position: relative; overflow: hidden; padding: 0; min-height: 600px; background: #12161f; }
.slide { position: absolute; inset: 0; display: flex; align-items: center; opacity: 0; visibility: hidden; transition: opacity 1.4s ease, visibility 0s linear 1.4s; }
.slide.on { opacity: 1; visibility: visible; transition: opacity 1.4s ease; }
.slide > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transform: scale(1.14) translateX(-2.5%); animation: pan 24s ease-in-out infinite alternate; }
.slide:nth-child(even) > img { transform: scale(1.14) translateX(2.5%); animation-name: pan-rev; }
@keyframes pan { to { transform: scale(1.14) translateX(2.5%); } }
@keyframes pan-rev { to { transform: scale(1.14) translateX(-2.5%); } }
.slide::before { content: ""; position: absolute; inset: 0; z-index: 1; background: linear-gradient(90deg, rgba(12,15,22,.88) 0%, rgba(12,15,22,.7) 45%, rgba(12,15,22,.25) 100%); }
.slide .wrap { position: relative; z-index: 2; width: 100%; }
.hero-h { font-size: clamp(2.1rem, 5vw, 3.4rem); line-height: 1.2; font-weight: 700; letter-spacing: -.01em; margin: 0 0 .5em; }
.hero-copy { max-width: 620px; color: #fff; }
.hero-copy h1 { margin-bottom: .5em; }
.hero-copy .lead { color: #e3e7ee; }
.hero-copy .eyebrow { color: #ff8d98; margin-bottom: .6em; }
.hero-copy .badges { color: #d5dae3; }
.btn.ghost.light { color: #fff !important; border-color: #fff; }
.btn.ghost.light:hover { background: #fff; color: var(--ink) !important; }
@media (max-width: 820px) { .hero-show { min-height: 640px; } .slide::before { background: rgba(12,15,22,.78); } }
@media (prefers-reduced-motion: reduce) { .slide, .slide.on { transition: none; } .slide > img { animation: none; transform: none; } }
.hero-show .slide .wrap { display: block; }

/* hero v2: text panel left, photo right (subjects stay in frame) */
.hero-show { min-height: 580px; }
.slide::before { display: none; }
.slide > img {
  left: 38%; width: 62%; inset: 0 0 0 38%;
  height: 100%; object-fit: cover; object-position: 50% 35%;
  transform: scale(1.06) translateX(-1.5%);
  animation: pan2 26s ease-in-out infinite alternate;
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 38%);
          mask-image: linear-gradient(90deg, transparent 0, #000 38%);
}
.slide:nth-child(even) > img { transform: scale(1.06) translateX(1.5%); animation-name: pan2-rev; }
@keyframes pan2 { to { transform: scale(1.06) translateX(1.5%); } }
@keyframes pan2-rev { to { transform: scale(1.06) translateX(-1.5%); } }
.slide:nth-child(1) > img { object-position: 45% 30%; }
.slide:nth-child(2) > img { object-position: 60% 30%; }
.slide:nth-child(3) > img { object-position: 50% 40%; }
.slide:nth-child(4) > img { object-position: 50% 30%; }
.hero-copy { max-width: 560px; }
@media (max-width: 820px) {
  .hero-show { min-height: 760px; }
  .slide { align-items: flex-end; }
  .slide > img { inset: 0 0 auto 0; left: 0; width: 100%; height: 300px;
    -webkit-mask-image: linear-gradient(180deg, #000 55%, transparent 100%);
            mask-image: linear-gradient(180deg, #000 55%, transparent 100%); }
  .slide .wrap { padding-bottom: 40px; }
  .slide::before { display: none; }
}
@media (prefers-reduced-motion: reduce) { .slide > img { animation: none; transform: none; } }
.prose ul { margin: 0 0 1em; padding-left: 1.3em; } .prose li { margin-bottom: .4em; }